There is a lot happening in the marketing and branding domain, but there is this debate rolling around in the market about:
“Is it still beneficial to use brochures?”
Well, some experts think that it’s completely dead…
What about the others?
They don’t get tired of speaking about its effectiveness even in the forthcoming years.
If you’ve just started your business, or have been in the game for quite a long, you must have realized the importance of marketing by now.
Brochure design service is one of the best available solutions if any business wants to:
- Tell people about them without spending a ton of money.
- Make the audience notice their marketing efforts.
- Share all about their business with their target audience.
- Connect with customers without saying a word.
No matter how time forwards, or how many revolutions we see in digitization, some marketing methods always remain as effective as they were in the beginning – brochures are one of them. They are still a great way to market your business.
So, let’s bust some of the myths roaming around brochure designing today!
Myth 1:
Brochures Are Old-Fashioned
Many people think brochures are from the past when there was a great boom for print media. It’s almost dead after the digital advancement and strategies.
But that’s not true!
Truth Moment:
Brochures are those tangible marketing elements that your audience can hold, put on their desks, tables, or in the bag where it keeps on appealing to them and informs them about you, without losing its charm. Unlike ads on a screen, brochures are real and can make a big impression.
Myth 2:
More Information Is Better
Some businesses think that there is not enough room for the content in brochures, they prefer to put more and more detailed information about their business on the brochure.
That’s misleading, and not true at all.
Truth Moment:
Too much information can overwhelm people, and brochures are not designed to be used this way. Instead, a simple, clear brochure with the most important facts (presented in the least words) will catch attention and keep readers interested.
Myth 3:
Design Is Just for Looks
There is this misconception about brochures that their design should always be eye-catching – that’s all you need.
But there’s more to it!
Truth Moment:
A good design along with a compelling content structure is what makes a brochure hit, as it guides the readers to look and makes the information easy to understand. It’s similar to logo design in Dubai, where your logo shouldn’t only look stunning but should be intuitive in terms of its design and what message or brand image you want to convey through it.
Myth 4:
Brochures Are Too Expensive
Many believe that making a nice brochure costs a fortune as it involves multiple skills and services like copywriting, designing, and printing.
That’s not entirely true!
Truth Moment:
While some brochures can be pricey, there are affordable options. A good brochure is no less than a great investment as it helps you get more customers, making it worth the cost.
Why Brochures Are Still Great for Marketing
Only someone with strong marketing and branding knowledge can truly understand the importance of brochure design. It’s the same when you’re a business performing all your day-to-day tasks manually, so why would you feel the need for an app development company Dubai? You are probably more comfortable with what you are habitual of doing, right?
To make things clear regarding brochure’s importance, here are some of the most key reasons you can’t turn your face from them:
1. They’re Real – Tangible
In a world full of online ads, a paper brochure feels special. It gives your audience a feeling of being included and valued when they get their own printed copy of your brochure. People like holding something that represents your brand.
2. They Build Your Brand
A well-designed brochure tells people what your business is all about – your vision, mission, and services. It helps them remember you in a way that no other digital gimmick can do!
3. They Target the Right People
You can create brochures for specific groups and also you’re in control of who you hand over or send your brochure to. Whether you want to reach local customers or a special market, you can tailor your message according to them.
Key Elements In A Compelling Brochure
A good brochure must always have:
- A short description of what you do.
- A clear list of what you offer.
- Easy ways for people to reach you.
- Call to Action: Tell people what to do next—like visiting your website or calling you.
Which Businesses Can Use Brochures?
Brochures can be incredibly effective for any business and there are no exceptions for that. But if you want to know which ones can benefit the most, here is the list for you:
1. Real Estate
It’s a great opportunity for real estate professionals and businesses, be it a realtor, direct owner, or any real estate agency.
A strategically designed real estate brochure can share information about:
- Your listing’s key features
- Floor plans.
- Location and other crucial details.
This information helps your ideal clients have an accurate idea of what you have to offer, and if it aligns with their requirements or not, even before visiting the property.
2. Travel and Tourism
Travel and tourism businesses can use brochures to inspire potential travelers by bringing their dream vacation to life. You can also include:
- Stunning pictures of destinations
- Exciting activities
- And clear details about packages
They can highlight special offers, travel tips, and unique experiences, making it easy for customers to plan their trips. You can promote anything from tropical escapes or adventurous tours, through your travel brochures.
3. Healthcare
Hospitals and clinics can use brochures to share details about their services and health tips in a simple, easy-to-read format.
Brochures can highlight:
- Medical specialties.
- Treatment options.
- Wellness programs and other prominent details.
This helps patients understand the care they can expect from your services. Moreover, these brochures allow you to put helpful health tips, preventive care advice, and contact details on them – making it easier for people to find the right healthcare when they need it.
4. Education
Schools can use brochures to give students and parents a clear overview of their programs, admissions process, and campus life. With colorful photos and concise details, brochures can highlight academic offerings, extracurricular activities, and facilities, making it easy for families to see what the school has to offer. They also provide information on scholarships, application deadlines, and important contact details. For parents and students looking for the right fit, brochures offer a simple way to learn about the school and make informed decisions.
How to Get Your Brochures in People’s Hands
Creating a great brochure is just the first step. You need to get it to your audience, too!
1. Events and Trade Shows
Hand out brochures at events or fairs. It’s a great way to meet new people!
2. Local Partnerships
Work with other businesses to leave brochures at their places. This can help you reach more customers.
3. Direct Mail
Consider mailing brochures to specific people in your community. This personal touch can lead to more interest.
4. Digital Sharing
Don’t forget to share your brochure online! You can have a digital version on your website or social media. Adding QR codes to printed brochures can help direct people to your online content.
End of Discussion?
Brochures Are Still Awesome!
So, next time you get into the debate regarding the scope of brochures, keep these factors in consideration. To make things make more sense, just imagine giving someone a beautiful brochure that tells them all about what you do. It can help you connect with your audience and grow your business in this competitive market.
